Thanks to technological advancements and general creativity, the marketing grab bag is getting bigger. Slap that billboard on a personalized URL. Include your company’s message in a podcast. Take your mailing online by e-mailing it to hundreds of virtual potential clients.
All of these options have marketers wondering: Has old-fashioned direct mail bit the dust?
Quite the contrary. We’re happy to report that direct mail, the Grandaddy of all marketing, is here to stay. According to DM News, success rates with direct mail haven’t been matched by alternative methods. It’s all too simple for people to click ‘delete’ and never view an emailed message. Online blocking tools prevent popups. And the tangible effects of personal mail can’t be ignored.
When it comes to direct marketing mailing list services, Norcon Marketing is King. Generate results with our targeted mailing lists. No matter your industry, we know how to get your message into the right hands.
In the sea of marketing alternatives, it’s all too easy to be reeled in by flashy-looking alternatives. While e-mail and online marketing can be effective, there’s simply no substitute for direct mail. When the marketing medium puts the message into the prospect’s hand, that decision maker is more likely to act.
Call the Norcon Marketing Professionals at (877) 822-9292 to discover how their consumer mailing lists can help you achieve marketing success. Request a free quote and order online. Our goal is to provide you with seamless marketing solutions, making your campaign cost-effective and successful.
Tuesday, November 27, 2007
Friday, November 16, 2007
The Bottom Line: Direct Mail Works
The title of this blog rings true, but with one caveat: the mail has to truly be directed. When it isn’t, dire situations may result. History is full of sad examples: The college student holding the glossy ad for a family-friendly minivan sale. The credit card offer mistakenly addressed to the family toddler. And that most shocking of all direct mail mistakes: the “Jane Doe” envelope.
Who is the “Jane Doe” of direct mail? -She’s the person who used to live at that residence. She’s moved on and taken her mailbox with her, and whether she’s setting up house down the street or eating chicken wings in Buffalo, she’ll likely never receive that letter.
Follow Jane wherever she goes. Norcon Marketing references the National Change of Address database (NCOA), so you’re sure to reach her – as soon as she wipes that wing sauce off her fingers. Some businesses slap addresses onto envelopes and take the “mass market” approach. If I send this to enough people, they think, someone is bound to come into my dealership/mortgage office/etc. It’s great to have faith. But even a blessing by the Pope isn’t going to get those mailings to the right people.
That’s where Norcon Marketing comes in. Norcon campaigns reach the targeted demographic, no matter if they’ve relocated. The company has fifteen years combined experience in reaching potential customers. Get that mail correctly directed by calling Norcon at (877) 822-9292 or visiting their website at www.norconmarketing.com.
Who is the “Jane Doe” of direct mail? -She’s the person who used to live at that residence. She’s moved on and taken her mailbox with her, and whether she’s setting up house down the street or eating chicken wings in Buffalo, she’ll likely never receive that letter.
Follow Jane wherever she goes. Norcon Marketing references the National Change of Address database (NCOA), so you’re sure to reach her – as soon as she wipes that wing sauce off her fingers. Some businesses slap addresses onto envelopes and take the “mass market” approach. If I send this to enough people, they think, someone is bound to come into my dealership/mortgage office/etc. It’s great to have faith. But even a blessing by the Pope isn’t going to get those mailings to the right people.
That’s where Norcon Marketing comes in. Norcon campaigns reach the targeted demographic, no matter if they’ve relocated. The company has fifteen years combined experience in reaching potential customers. Get that mail correctly directed by calling Norcon at (877) 822-9292 or visiting their website at www.norconmarketing.com.
Subscribe to:
Posts (Atom)