Focused Mailing Campaigns That Work
Embarking on a mass mail campaign is akin to hurling darts while blindfolded. Even when you think you’re facing the bulls eye, it’s likely that you’ll miss, hitting (and angering) an unsuspecting patron. Lift that blindfold, and the view becomes clear. Open your eyes to the truth about direct mail campaigns. When correctly tailored, they offer an unhindered view of the target.
That target is your intended consumer. “Mass” mail your message, and it will do just as you’ve intended: reach the masses. It may never even reach a single customer willing to frequent your establishment. Unfortunately, success ultimately does not rely on the law of averages. Separate the soft leads from the focused ones, and you’ll be directing your attention to consumers who are ready to respond.
The first step? -Trust a mailing list broker to tailor your campaign. Think about your ideal customer who will respond to direct mail contact. Share that demographic information with your sales lead generation company, and create a profile of the type of person you’re looking to target. Through this one step, it’s simple to turn a mass mailing into a specific one. And it’s not difficult to imagine better results from the campaign.
Norcon Marketing “jumps through hoops” to provide clients with verified data of unparalleled precision. They take the “mass” out of marketing with an extensive lead generation system that includes some 110 million households and 220 million individuals. Call ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover more.
Monday, March 31, 2008
Wednesday, March 26, 2008
The Bottom Line: Direct Mail Works
Navigating the Sea of Marketing Alternatives
Thanks to technological advancements and general creativity, the marketing grab bag is getting bigger. Slap that billboard on a personalized URL. Include your company’s message in a podcast. Take your mailing online by e-mailing it to hundreds of virtual potential clients.
All of these options have marketers wondering: Has old-fashioned direct mail bit the dust?
Quite the contrary. We’re happy to report that direct mail, the Grandaddy of all marketing, is here to stay. According to DM News, success rates with direct mail haven’t been matched by alternative methods. It’s all too simple for people to click ‘delete’ and never view an emailed message. Online blocking tools prevent popups. And the tangible effects of personal mail can’t be ignored.
When it comes to direct marketing mailing list services, Norcon Marketing is King. Generate results with our targeted mailing lists. No matter your industry, we know how to get your message into the right hands.
In the sea of marketing alternatives, it’s all too easy to be reeled in by flashy-looking alternatives. While e-mail and online marketing can be effective, there’s simply no substitute for direct mail. When the marketing medium puts the message into the prospect’s hand, that decision maker is more likely to act.
Call the Norcon Marketing Professionals at ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover how their consumer mailing lists can help you achieve marketing success. Request a free quote and order online. Our goal is to provide you with seamless marketing solutions, making your campaign cost-effective and successful.
Thanks to technological advancements and general creativity, the marketing grab bag is getting bigger. Slap that billboard on a personalized URL. Include your company’s message in a podcast. Take your mailing online by e-mailing it to hundreds of virtual potential clients.
All of these options have marketers wondering: Has old-fashioned direct mail bit the dust?
Quite the contrary. We’re happy to report that direct mail, the Grandaddy of all marketing, is here to stay. According to DM News, success rates with direct mail haven’t been matched by alternative methods. It’s all too simple for people to click ‘delete’ and never view an emailed message. Online blocking tools prevent popups. And the tangible effects of personal mail can’t be ignored.
When it comes to direct marketing mailing list services, Norcon Marketing is King. Generate results with our targeted mailing lists. No matter your industry, we know how to get your message into the right hands.
In the sea of marketing alternatives, it’s all too easy to be reeled in by flashy-looking alternatives. While e-mail and online marketing can be effective, there’s simply no substitute for direct mail. When the marketing medium puts the message into the prospect’s hand, that decision maker is more likely to act.
Call the Norcon Marketing Professionals at ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover how their consumer mailing lists can help you achieve marketing success. Request a free quote and order online. Our goal is to provide you with seamless marketing solutions, making your campaign cost-effective and successful.
Tuesday, March 25, 2008
The Bottom Line: Direct Mail Works
Common Direct Marketing Mistakes
Too many marketers take the word “direct” as a synonym for “simple.” When applied correctly, there’s nothing simple about consumer mailing lists, business to business lead generation and sales leads. Avoid common direct marketing mistakes by partnering with a company that supplies fresh, focused leads based on a wide variety of factors.
-Mistake #1 – Settling for a product that’s about as malleable as steel. Think of ideal direct leads as a form of putty, able to be directed and re-directed as needed.
-Mistake #2 – Not knowing your target audience. Who’s really going to “bite” when they receive that glossy mailer? -Send it to the wrong households, and you’ve just wasted trees.
-Mistake #3 – Choosing materials based on price. Cheapest is not always best. Make sure the product presented is right for you – not just your wallet.
-Mistake #4 – Not being willing to try alternatives. If you’re not flexible, neither are your options. Untapped markets emerge daily, and they’re just waiting to be discovered. Open yourself up to possibilities.
The professionals at Norcon Marketing don’t just sell leads. They make assessments, helping clients to look at target markets and campaigns to tailor-make marketing solutions for unique situations.Call the Norcon Marketing Professionals at ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover how their consumer mailing lists can help you achieve marketing success. Request a free quote and order online. Our goal is to provide you with seamless marketing solutions, making your campaign cost-effective and successful.
Monday, March 24, 2008
The Bottom Line: Direct Mail Works
The title of this blog rings true, but with one caveat: the mail has to truly be directed. When it isn’t, dire situations may result. History is full of sad examples: The college student holding the glossy ad for a family-friendly minivan sale. The credit card offer mistakenly addressed to the family toddler. And that most shocking of all direct mail mistakes: the “Jane Doe” envelope.Who is the “Jane Doe” of direct mail? -She’s the person who used to live at that residence. She’s moved on and taken her mailbox with her, and whether she’s setting up house down the street or eating chicken wings in Buffalo, she’ll likely never receive that letter.Follow Jane wherever she goes. Norcon Marketing references the National Change of Address database (NCOA), so you’re sure to reach her – as soon as she wipes that wing sauce off her fingers. Some businesses slap addresses onto envelopes and take the “mass market” approach. If I send this to enough people, they think, someone is bound to come into my dealership/mortgage office/etc. It’s great to have faith. But even a blessing by the Pope isn’t going to get those mailings to the right people.That’s where Norcon Marketing comes in. Norcon campaigns reach the targeted demographic, no matter if they’ve relocated. The company has fifteen years combined experience in reaching potential customers. Get that mail correctly directed by calling Norcon at ( 8 7 7 ) 8 2 2 - 9 2 9 2 or visiting their website at w w w . n o r c o n m a r k e t i n g . c o m.
Thursday, March 20, 2008
Providing Fresh (Not Frozen) Data
Providing Fresh (Not Frozen) Data
The question of fresh versus frozen isn’t just a produce debate. Some marketing companies “freeze” their mailing lists and thaw them for re-use year after year. Each time, the list wilts a little more, becoming less effective as peoples’ situations change. If your mailing list broker is feeding you leads they haven’t updated in ages, the freeze-dried information may literally have gone bad.People move. Demographics change. And in this ever-evolving world, it’s important to realize that telemarketing leads must be constantly recycled, renewed and rejuvenated. It’s not enough to use year-old lists for a marketing blast. To truly target the correct customers, choose a sales lead generation company that updates their lead system often.Ideally, you’d never have to update. Leads would stay solid and immovable, and, frozen in time, would be just as effective for the tenth mailing as they were for the first. Unfortunately, this direct mail utopia doesn’t exist. The closest you can come to this ideal is by choosing a direct mail company that understands your target market and offers you qualified information that’s juicy and ripe to be used.Norcon Marketing “jumps through hoops” to provide clients with verified data of unparalleled precision. Their lead generation system includes some 110 million households and 220 million individuals, leading to their claim that theirs is the most comprehensive database on the market. One thing’s for sure: with leads this fresh, you’ll never have to settle for frozen again. Call ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover more.
The question of fresh versus frozen isn’t just a produce debate. Some marketing companies “freeze” their mailing lists and thaw them for re-use year after year. Each time, the list wilts a little more, becoming less effective as peoples’ situations change. If your mailing list broker is feeding you leads they haven’t updated in ages, the freeze-dried information may literally have gone bad.People move. Demographics change. And in this ever-evolving world, it’s important to realize that telemarketing leads must be constantly recycled, renewed and rejuvenated. It’s not enough to use year-old lists for a marketing blast. To truly target the correct customers, choose a sales lead generation company that updates their lead system often.Ideally, you’d never have to update. Leads would stay solid and immovable, and, frozen in time, would be just as effective for the tenth mailing as they were for the first. Unfortunately, this direct mail utopia doesn’t exist. The closest you can come to this ideal is by choosing a direct mail company that understands your target market and offers you qualified information that’s juicy and ripe to be used.Norcon Marketing “jumps through hoops” to provide clients with verified data of unparalleled precision. Their lead generation system includes some 110 million households and 220 million individuals, leading to their claim that theirs is the most comprehensive database on the market. One thing’s for sure: with leads this fresh, you’ll never have to settle for frozen again. Call ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover more.
Tuesday, March 18, 2008
The Bottom Line: Direct Mail Works
The title of this blog rings true, but with one caveat: the mail has to truly be directed. When it isn’t, dire situations may result. History is full of sad examples: The college student holding the glossy ad for a family-friendly minivan sale. The credit card offer mistakenly addressed to the family toddler. And that most shocking of all direct mail mistakes: the “Jane Doe” envelope.Who is the “Jane Doe” of direct mail? -She’s the person who used to live at that residence. She’s moved on and taken her mailbox with her, and whether she’s setting up house down the street or eating chicken wings in Buffalo, she’ll likely never receive that letter.Follow Jane wherever she goes. Norcon Marketing references the National Change of Address database (NCOA), so you’re sure to reach her – as soon as she wipes that wing sauce off her fingers. Some businesses slap addresses onto envelopes and take the “mass market” approach. If I send this to enough people, they think, someone is bound to come into my dealership/mortgage office/etc. It’s great to have faith. But even a blessing by the Pope isn’t going to get those mailings to the right people.That’s where Norcon Marketing comes in. Norcon campaigns reach the targeted demographic, no matter if they’ve relocated. The company has fifteen years combined experience in reaching potential customers. Get that mail correctly directed by calling Norcon at ( 8 7 7 ) 8 2 2 - 9 2 9 2 or visiting their website at w w w . n o r c o n m a r k e t i n g . c o m.
Thursday, March 13, 2008
Navigating the Sea of Marketing Alternatives
Thanks to technological advancements and general creativity, the marketing grab bag is getting bigger. Slap that billboard on a personalized URL. Include your company’s message in a podcast. Take your mailing online by e-mailing it to hundreds of virtual potential clients.All of these options have marketers wondering: Has old-fashioned direct mail bit the dust?Quite the contrary. We’re happy to report that direct mail, the Grandaddy of all marketing, is here to stay. According to DM News, success rates with direct mail haven’t been matched by alternative methods. It’s all too simple for people to click ‘delete’ and never view an emailed message. Online blocking tools prevent popups. And the tangible effects of personal mail can’t be ignored.When it comes to direct marketing mailing list services, Norcon Marketing is King. Generate results with our targeted mailing lists. No matter your industry, we know how to get your message into the right hands.In the sea of marketing alternatives, it’s all too easy to be reeled in by flashy-looking alternatives. While e-mail and online marketing can be effective, there’s simply no substitute for direct mail. When the marketing medium puts the message into the prospect’s hand, that decision maker is more likely to act.Call the Norcon Marketing Professionals at (877) 822-9292 to discover how their consumer mailing lists can help you achieve marketing success. Request a free quote and order online. Our goal is to provide you with seamless marketing solutions, making your campaign cost-effective and successful.
Wednesday, March 12, 2008
Providing Fresh (Not Frozen) Data
The question of fresh versus frozen isn’t just a produce debate. Some marketing companies “freeze” their mailing lists and thaw them for re-use year after year. Each time, the list wilts a little more, becoming less effective as peoples’ situations change. If your mailing list broker is feeding you leads they haven’t updated in ages, the freeze-dried information may literally have gone bad.
People move. Demographics change. And in this ever-evolving world, it’s important to realize that telemarketing leads must be constantly recycled, renewed and rejuvenated. It’s not enough to use year-old lists for a marketing blast. To truly target the correct customers, choose a sales lead generation company that updates their lead system often.
Ideally, you’d never have to update. Leads would stay solid and immovable, and, frozen in time, would be just as effective for the tenth mailing as they were for the first. Unfortunately, this direct mail utopia doesn’t exist. The closest you can come to this ideal is by choosing a direct mail company that understands your target market and offers you qualified information that’s juicy and ripe to be used.
Norcon Marketing “jumps through hoops” to provide clients with verified data of unparalleled precision. Their lead generation system includes some 110 million households and 220 million individuals, leading to their claim that theirs is the most comprehensive database on the market. One thing’s for sure: with leads this fresh, you’ll never have to settle for frozen again. Call (877) 822-9292 to discover more.
People move. Demographics change. And in this ever-evolving world, it’s important to realize that telemarketing leads must be constantly recycled, renewed and rejuvenated. It’s not enough to use year-old lists for a marketing blast. To truly target the correct customers, choose a sales lead generation company that updates their lead system often.
Ideally, you’d never have to update. Leads would stay solid and immovable, and, frozen in time, would be just as effective for the tenth mailing as they were for the first. Unfortunately, this direct mail utopia doesn’t exist. The closest you can come to this ideal is by choosing a direct mail company that understands your target market and offers you qualified information that’s juicy and ripe to be used.
Norcon Marketing “jumps through hoops” to provide clients with verified data of unparalleled precision. Their lead generation system includes some 110 million households and 220 million individuals, leading to their claim that theirs is the most comprehensive database on the market. One thing’s for sure: with leads this fresh, you’ll never have to settle for frozen again. Call (877) 822-9292 to discover more.
Tuesday, March 11, 2008
Taking the “Mass” Out of Marketing
Focused Mailing Campaigns That Work
Embarking on a mass mail campaign is akin to hurling darts while blindfolded. Even when you think you’re facing the bulls eye, it’s likely that you’ll miss, hitting (and angering) an unsuspecting patron. Lift that blindfold, and the view becomes clear. Open your eyes to the truth about direct mail campaigns. When correctly tailored, they offer an unhindered view of the target.That target is your intended consumer. “Mass” mail your message, and it will do just as you’ve intended: reach the masses. It may never even reach a single customer willing to frequent your establishment. Unfortunately, success ultimately does not rely on the law of averages. Separate the soft leads from the focused ones, and you’ll be directing your attention to consumers who are ready to respond.The first step? -Trust a mailing list broker to tailor your campaign. Think about your ideal customer who will respond to direct mail contact. Share that demographic information with your sales lead generation company, and create a profile of the type of person you’re looking to target. Through this one step, it’s simple to turn a mass mailing into a specific one. And it’s not difficult to imagine better results from the campaign.Norcon Marketing “jumps through hoops” to provide clients with verified data of unparalleled precision. They take the “mass” out of marketing with an extensive lead generation system that includes some 110 million households and 220 million individuals. Call (877) 822-9292 to discover more.
Embarking on a mass mail campaign is akin to hurling darts while blindfolded. Even when you think you’re facing the bulls eye, it’s likely that you’ll miss, hitting (and angering) an unsuspecting patron. Lift that blindfold, and the view becomes clear. Open your eyes to the truth about direct mail campaigns. When correctly tailored, they offer an unhindered view of the target.That target is your intended consumer. “Mass” mail your message, and it will do just as you’ve intended: reach the masses. It may never even reach a single customer willing to frequent your establishment. Unfortunately, success ultimately does not rely on the law of averages. Separate the soft leads from the focused ones, and you’ll be directing your attention to consumers who are ready to respond.The first step? -Trust a mailing list broker to tailor your campaign. Think about your ideal customer who will respond to direct mail contact. Share that demographic information with your sales lead generation company, and create a profile of the type of person you’re looking to target. Through this one step, it’s simple to turn a mass mailing into a specific one. And it’s not difficult to imagine better results from the campaign.Norcon Marketing “jumps through hoops” to provide clients with verified data of unparalleled precision. They take the “mass” out of marketing with an extensive lead generation system that includes some 110 million households and 220 million individuals. Call (877) 822-9292 to discover more.
Monday, March 10, 2008
Pre- NOD Database
Pre-NOD Database
PRE - NOD FILE (PRE FORECLOSURE) HOME OWNERS THAT HAVE NOT MADE THERE MORTGAGE PAYMENTS FOR 30-60-90-120-150 DAYS A new and amazing way for mortgage brokers to get new business and at the same time help a homeowner from losing their home. These homeowners are late on their monthly payment 30-60-90-120-150 days. They need some financial help before they go into pre foreclosure. Perfect for refinancing, taking cash out to pay the bills! This credit seeker data is an amazing file for your call center or to send out mailers!
Selects Available: phones (where available), home value, mortgage amount
Since this is information that comes directly from credit bureaus you must provide the following information before this information can be released:
Lender or Broker ID
Issuing state of Lender or Broker ID
Company name, address, and phone #
Copy of your mail or telemarketing script
Once the documents are received and approved, then you will receive your order within 24-48 hours.
YOU WILL NOT BE DISAPPOINTED!
Cost: 2500 record minimum at $.30 each
Please do not hesitate to contact me with any questions.
I look forward to speaking with you and forming a lasting relationship.
Thank you,
Jackie
Norcon Marketing
727-822-5000
www.NorconMarketing.com
PRE - NOD FILE (PRE FORECLOSURE) HOME OWNERS THAT HAVE NOT MADE THERE MORTGAGE PAYMENTS FOR 30-60-90-120-150 DAYS A new and amazing way for mortgage brokers to get new business and at the same time help a homeowner from losing their home. These homeowners are late on their monthly payment 30-60-90-120-150 days. They need some financial help before they go into pre foreclosure. Perfect for refinancing, taking cash out to pay the bills! This credit seeker data is an amazing file for your call center or to send out mailers!
Selects Available: phones (where available), home value, mortgage amount
Since this is information that comes directly from credit bureaus you must provide the following information before this information can be released:
Lender or Broker ID
Issuing state of Lender or Broker ID
Company name, address, and phone #
Copy of your mail or telemarketing script
Once the documents are received and approved, then you will receive your order within 24-48 hours.
YOU WILL NOT BE DISAPPOINTED!
Cost: 2500 record minimum at $.30 each
Please do not hesitate to contact me with any questions.
I look forward to speaking with you and forming a lasting relationship.
Thank you,
Jackie
Norcon Marketing
727-822-5000
www.NorconMarketing.com
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