The Bottom Line: Direct Mail Works

The title of this blog rings true, but with one caveat: the mail has to truly be directed. When it isn’t, dire situations may result. History is full of sad examples: The college student holding the glossy ad for a family-friendly minivan sale. The credit card offer mistakenly addressed to the family toddler. And that most shocking of all direct mail mistakes: the “Jane Doe” envelope.Who is the “Jane Doe” of direct mail? -She’s the person who used to live at that residence. She’s moved on and taken her mailbox with her, and whether she’s setting up house down the street or eating chicken wings in Buffalo, she’ll likely never receive that letter.Follow Jane wherever she goes. Norcon Marketing references the National Change of Address database (NCOA), so you’re sure to reach her – as soon as she wipes that wing sauce off her fingers. Some businesses slap addresses onto envelopes and take the “mass market” approach. If I send this to enough people, they think, someone is bound to come into my dealership/mortgage office/etc. It’s great to have faith. But even a blessing by the Pope isn’t going to get those mailings to the right people.That’s where Norcon Marketing comes in. Norcon campaigns reach the targeted demographic, no matter if they’ve relocated. The company has fifteen years combined experience in reaching potential customers. Get that mail correctly directed by calling Norcon at ( 8 7 7 ) 8 2 2 - 9 2 9 2 or visiting their website at w w w . n o r c o n m a r k e t i n g . c o m.