The Bottom Line: Direct Mail Works
Direct Mail Lists for Homeowners and Businesses
It’s the ideal direct marketing scenario: A prospect opens their mailbox, pulls out your marketing materials, and thinks: How did they know I need this?
In a perfect marketing world, you’d identify potential customers without fail. They’d always be receptive to your message. Convincing them to use your services would be as simple as sending a postcard, and they’d call you for more information.
Achieve the closest image of this utopia possible through verified lead generation. Target businesses through employee size information, year started, minority owner code and small business indicators. Streamline a prospect list with homeowner data that includes foreclosures, interest rates and loan amount.
Remember: the goal is to be needed. It’s not enough to bombard random addresses with glossy advertising – the trick lies in the triumvirate of sound strategy, fresh leads and seamless execution. Get your message in front of those most likely to act.
Marketing professionals trust Norcon Marketing for fresh direct mail lists for homeowners and businesses. Call the Norcon Marketing professionals at (877) 822-9292 to discover more about how their mailing lists can help you achieve marketing success. They’re the company that jumps through hoops to provide you with seamless marketing solutions that fit your needs, and they’re ready to ensure your message reaches the right mailboxes.
Wednesday, April 30, 2008
Tuesday, April 29, 2008
Focused Mailing Campaigns That Work
Taking the “Mass” Out of Marketing
Focused Mailing Campaigns That Work
Embarking on a mass mail campaign is akin to hurling darts while blindfolded. Even when you think you’re facing the bulls eye, it’s likely that you’ll miss, hitting (and angering) an unsuspecting patron. Lift that blindfold, and the view becomes clear. Open your eyes to the truth about direct mail campaigns. When correctly tailored, they offer an unhindered view of the target.
That target is your intended consumer. “Mass” mail your message, and it will do just as you’ve intended: reach the masses. It may never even reach a single customer willing to frequent your establishment. Unfortunately, success ultimately does not rely on the law of averages. Separate the soft leads from the focused ones, and you’ll be directing your attention to consumers who are ready to respond.
The first step? -Trust a mailing list broker to tailor your campaign. Think about your ideal customer who will respond to direct mail contact. Share that demographic information with your sales lead generation company, and create a profile of the type of person you’re looking to target. Through this one step, it’s simple to turn a mass mailing into a specific one. And it’s not difficult to imagine better results from the campaign.
Norcon Marketing “jumps through hoops” to provide clients with verified data of unparalleled precision. They take the “mass” out of marketing with an extensive lead generation system that includes some 110 million households and 220 million individuals. Call ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover more.
Focused Mailing Campaigns That Work
Embarking on a mass mail campaign is akin to hurling darts while blindfolded. Even when you think you’re facing the bulls eye, it’s likely that you’ll miss, hitting (and angering) an unsuspecting patron. Lift that blindfold, and the view becomes clear. Open your eyes to the truth about direct mail campaigns. When correctly tailored, they offer an unhindered view of the target.
That target is your intended consumer. “Mass” mail your message, and it will do just as you’ve intended: reach the masses. It may never even reach a single customer willing to frequent your establishment. Unfortunately, success ultimately does not rely on the law of averages. Separate the soft leads from the focused ones, and you’ll be directing your attention to consumers who are ready to respond.
The first step? -Trust a mailing list broker to tailor your campaign. Think about your ideal customer who will respond to direct mail contact. Share that demographic information with your sales lead generation company, and create a profile of the type of person you’re looking to target. Through this one step, it’s simple to turn a mass mailing into a specific one. And it’s not difficult to imagine better results from the campaign.
Norcon Marketing “jumps through hoops” to provide clients with verified data of unparalleled precision. They take the “mass” out of marketing with an extensive lead generation system that includes some 110 million households and 220 million individuals. Call ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover more.
Monday, April 28, 2008
Common Direct Marketing Mistakes
The Bottom Line: Direct Mail Works
Common Direct Marketing Mistakes
Too many marketers take the word “direct” as a synonym for “simple.” When applied correctly, there’s nothing simple about consumer mailing lists, business to business lead generation and sales leads. Avoid common direct marketing mistakes by partnering with a company that supplies fresh, focused leads based on a wide variety of factors.
• Mistake #1 – Settling for a product that’s about as malleable as steel. Think of ideal direct leads as a form of putty, able to be directed and re-directed as needed.
• Mistake #2 – Not knowing your target audience. Who’s really going to “bite” when they receive that glossy mailer? -Send it to the wrong households, and you’ve just wasted trees.
• Mistake #3 – Choosing materials based on price. Cheapest is not always best. Make sure the product presented is right for you – not just your wallet.
• Mistake #4 – Not being willing to try alternatives. If you’re not flexible, neither are your options. Untapped markets emerge daily, and they’re just waiting to be discovered. Open yourself up to possibilities.
The professionals at Norcon Marketing don’t just sell leads. They make assessments, helping clients to look at target markets and campaigns to tailor-make marketing solutions for unique situations.
Call the Norcon Marketing Professionals at ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover how their consumer mailing lists can help you achieve marketing success. Request a free quote and order online. Our goal is to provide you with seamless marketing solutions, making your campaign cost-effective and successful.
Common Direct Marketing Mistakes
Too many marketers take the word “direct” as a synonym for “simple.” When applied correctly, there’s nothing simple about consumer mailing lists, business to business lead generation and sales leads. Avoid common direct marketing mistakes by partnering with a company that supplies fresh, focused leads based on a wide variety of factors.
• Mistake #1 – Settling for a product that’s about as malleable as steel. Think of ideal direct leads as a form of putty, able to be directed and re-directed as needed.
• Mistake #2 – Not knowing your target audience. Who’s really going to “bite” when they receive that glossy mailer? -Send it to the wrong households, and you’ve just wasted trees.
• Mistake #3 – Choosing materials based on price. Cheapest is not always best. Make sure the product presented is right for you – not just your wallet.
• Mistake #4 – Not being willing to try alternatives. If you’re not flexible, neither are your options. Untapped markets emerge daily, and they’re just waiting to be discovered. Open yourself up to possibilities.
The professionals at Norcon Marketing don’t just sell leads. They make assessments, helping clients to look at target markets and campaigns to tailor-make marketing solutions for unique situations.
Call the Norcon Marketing Professionals at ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover how their consumer mailing lists can help you achieve marketing success. Request a free quote and order online. Our goal is to provide you with seamless marketing solutions, making your campaign cost-effective and successful.
Friday, April 25, 2008
The Bottom Line: Direct Mail Works
The title of this blog rings true, but with one caveat: the mail has to truly be directed. When it isn’t, dire situations may result. History is full of sad examples: The college student holding the glossy ad for a family-friendly minivan sale. The credit card offer mistakenly addressed to the family toddler. And that most shocking of all direct mail mistakes: the “Jane Doe” envelope.
Who is the “Jane Doe” of direct mail? -She’s the person who used to live at that residence. She’s moved on and taken her mailbox with her, and whether she’s setting up house down the street or eating chicken wings in Buffalo, she’ll likely never receive that letter.
Follow Jane wherever she goes. Norcon Marketing references the National Change of Address database (NCOA), so you’re sure to reach her – as soon as she wipes that wing sauce off her fingers. Some businesses slap addresses onto envelopes and take the “mass market” approach. If I send this to enough people, they think, someone is bound to come into my dealership/mortgage office/etc. It’s great to have faith. But even a blessing by the Pope isn’t going to get those mailings to the right people.
That’s where Norcon Marketing comes in. Norcon campaigns reach the targeted demographic, no matter if they’ve relocated. The company has fifteen years combined experience in reaching potential customers. Get that mail correctly directed by calling Norcon at ( 8 7 7 ) 8 2 2 - 9 2 9 2.
Who is the “Jane Doe” of direct mail? -She’s the person who used to live at that residence. She’s moved on and taken her mailbox with her, and whether she’s setting up house down the street or eating chicken wings in Buffalo, she’ll likely never receive that letter.
Follow Jane wherever she goes. Norcon Marketing references the National Change of Address database (NCOA), so you’re sure to reach her – as soon as she wipes that wing sauce off her fingers. Some businesses slap addresses onto envelopes and take the “mass market” approach. If I send this to enough people, they think, someone is bound to come into my dealership/mortgage office/etc. It’s great to have faith. But even a blessing by the Pope isn’t going to get those mailings to the right people.
That’s where Norcon Marketing comes in. Norcon campaigns reach the targeted demographic, no matter if they’ve relocated. The company has fifteen years combined experience in reaching potential customers. Get that mail correctly directed by calling Norcon at ( 8 7 7 ) 8 2 2 - 9 2 9 2.
Wednesday, April 23, 2008
The Quick and Easy Way To Build a Responsive Mailing List
Lead generation can take on many faces. Many very sophisticated programs exist to capture qualified leads based upon things like trade show marketing, seminar training, creating white papers, telemarketing and web marketing. However, sometimes for many businesses the fastest path to having a responsive mailing list is to purchase or rent it from a world class direct mail marketing company.
Who is your ideal customer? What is their age? What is their sex? What interests do they have? Do they live in a specific geographical location? What is their income level? More importantly where are your customers hanging out right now at this moment? A world class direct mailing marketing company can collate, organized and deliver a mailing list of very targeted prospective customers to you based upon the criteria you provide them with.
One of the most used words in the marketing arsenal is FREE. However, as a business consumer it can also be the most costly. Many times businesses think that they can economize on their lead generation strategies. By doing this it can take them months or years to develop a responsive list. The smarter alternative is to contact an experienced professional who can access and acquire a list of very targeted prospective customers for you to start communicating with.
The Mailing List business has become as sophisticated and targeted as any industry. It is possible today for you to collate, target and segment a list based upon demographics of your ideal client profile. Acquiring such a mailing list is fast, easy and very affordable.
Mailing lists are often rented. When a mailing list is rented, the renter agrees to use the mailing list based upon only contractually agreed upon terms. Usually the mailing list owner will enforce this by peppering the list with fake names and addresses that can be tracked for each time the list is rented. Occasionally unscrupulous business will try to bypass this by renting multiple lists, merging them in an attempt to find the common valid addresses.
A good mailing list broker is worth their weight in gold to your company. They can locate hard to find information quickly and test the responsiveness of your offer quickly and affordably. Often times these mailing list brokers are the unsung heroes for organizations such as charitable groups, niche publications and many small businesses. Often times it is the mailing list broker than can offer powerful and profitable advice on how to maximize the value of the targeted list.
Some of the most successful customer acquisition campaigns in history have been initiated through the rental or purchase of targeted mailing lists. Why not make your company the next giant success story?
Who is your ideal customer? What is their age? What is their sex? What interests do they have? Do they live in a specific geographical location? What is their income level? More importantly where are your customers hanging out right now at this moment? A world class direct mailing marketing company can collate, organized and deliver a mailing list of very targeted prospective customers to you based upon the criteria you provide them with.
One of the most used words in the marketing arsenal is FREE. However, as a business consumer it can also be the most costly. Many times businesses think that they can economize on their lead generation strategies. By doing this it can take them months or years to develop a responsive list. The smarter alternative is to contact an experienced professional who can access and acquire a list of very targeted prospective customers for you to start communicating with.
The Mailing List business has become as sophisticated and targeted as any industry. It is possible today for you to collate, target and segment a list based upon demographics of your ideal client profile. Acquiring such a mailing list is fast, easy and very affordable.
Mailing lists are often rented. When a mailing list is rented, the renter agrees to use the mailing list based upon only contractually agreed upon terms. Usually the mailing list owner will enforce this by peppering the list with fake names and addresses that can be tracked for each time the list is rented. Occasionally unscrupulous business will try to bypass this by renting multiple lists, merging them in an attempt to find the common valid addresses.
A good mailing list broker is worth their weight in gold to your company. They can locate hard to find information quickly and test the responsiveness of your offer quickly and affordably. Often times these mailing list brokers are the unsung heroes for organizations such as charitable groups, niche publications and many small businesses. Often times it is the mailing list broker than can offer powerful and profitable advice on how to maximize the value of the targeted list.
Some of the most successful customer acquisition campaigns in history have been initiated through the rental or purchase of targeted mailing lists. Why not make your company the next giant success story?
Monday, April 21, 2008
Navigating the Sea of Marketing Alternatives
The Bottom Line: Direct Mail Works
Navigating the Sea of Marketing Alternatives
Thanks to technological advancements and general creativity, the marketing grab bag is getting bigger. Slap that billboard on a personalized URL. Include your company’s message in a podcast. Take your mailing online by e-mailing it to hundreds of virtual potential clients.
All of these options have marketers wondering: Has old-fashioned direct mail bit the dust?
Quite the contrary. We’re happy to report that direct mail, the Grandaddy of all marketing, is here to stay. According to DM News, success rates with direct mail haven’t been matched by alternative methods. It’s all too simple for people to click ‘delete’ and never view an emailed message. Online blocking tools prevent popups. And the tangible effects of personal mail can’t be ignored.
When it comes to direct marketing mailing list services, Norcon Marketing is King. Generate results with our targeted mailing lists. No matter your industry, we know how to get your message into the right hands.
In the sea of marketing alternatives, it’s all too easy to be reeled in by flashy-looking alternatives. While e-mail and online marketing can be effective, there’s simply no substitute for direct mail. When the marketing medium puts the message into the prospect’s hand, that decision maker is more likely to act.
Call the Norcon Marketing Professionals at ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover how their consumer mailing lists can help you achieve marketing success. Request a free quote and order online. Our goal is to provide you with seamless marketing solutions, making your campaign cost-effective and successful.
Navigating the Sea of Marketing Alternatives
Thanks to technological advancements and general creativity, the marketing grab bag is getting bigger. Slap that billboard on a personalized URL. Include your company’s message in a podcast. Take your mailing online by e-mailing it to hundreds of virtual potential clients.
All of these options have marketers wondering: Has old-fashioned direct mail bit the dust?
Quite the contrary. We’re happy to report that direct mail, the Grandaddy of all marketing, is here to stay. According to DM News, success rates with direct mail haven’t been matched by alternative methods. It’s all too simple for people to click ‘delete’ and never view an emailed message. Online blocking tools prevent popups. And the tangible effects of personal mail can’t be ignored.
When it comes to direct marketing mailing list services, Norcon Marketing is King. Generate results with our targeted mailing lists. No matter your industry, we know how to get your message into the right hands.
In the sea of marketing alternatives, it’s all too easy to be reeled in by flashy-looking alternatives. While e-mail and online marketing can be effective, there’s simply no substitute for direct mail. When the marketing medium puts the message into the prospect’s hand, that decision maker is more likely to act.
Call the Norcon Marketing Professionals at ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover how their consumer mailing lists can help you achieve marketing success. Request a free quote and order online. Our goal is to provide you with seamless marketing solutions, making your campaign cost-effective and successful.
Navigating the Sea of Marketing Alternatives
The Bottom Line: Direct Mail Works
Navigating the Sea of Marketing Alternatives
Thanks to technological advancements and general creativity, the marketing grab bag is getting bigger. Slap that billboard on a personalized URL. Include your company’s message in a podcast. Take your mailing online by e-mailing it to hundreds of virtual potential clients.
All of these options have marketers wondering: Has old-fashioned direct mail bit the dust?
Quite the contrary. We’re happy to report that direct mail, the Grandaddy of all marketing, is here to stay. According to DM News, success rates with direct mail haven’t been matched by alternative methods. It’s all too simple for people to click ‘delete’ and never view an emailed message. Online blocking tools prevent popups. And the tangible effects of personal mail can’t be ignored.
When it comes to direct marketing mailing list services, Norcon Marketing is King. Generate results with our targeted mailing lists. No matter your industry, we know how to get your message into the right hands.
In the sea of marketing alternatives, it’s all too easy to be reeled in by flashy-looking alternatives. While e-mail and online marketing can be effective, there’s simply no substitute for direct mail. When the marketing medium puts the message into the prospect’s hand, that decision maker is more likely to act.
Call the Norcon Marketing Professionals at ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover how their consumer mailing lists can help you achieve marketing success. Request a free quote and order online. Our goal is to provide you with seamless marketing solutions, making your campaign cost-effective and successful.
Navigating the Sea of Marketing Alternatives
Thanks to technological advancements and general creativity, the marketing grab bag is getting bigger. Slap that billboard on a personalized URL. Include your company’s message in a podcast. Take your mailing online by e-mailing it to hundreds of virtual potential clients.
All of these options have marketers wondering: Has old-fashioned direct mail bit the dust?
Quite the contrary. We’re happy to report that direct mail, the Grandaddy of all marketing, is here to stay. According to DM News, success rates with direct mail haven’t been matched by alternative methods. It’s all too simple for people to click ‘delete’ and never view an emailed message. Online blocking tools prevent popups. And the tangible effects of personal mail can’t be ignored.
When it comes to direct marketing mailing list services, Norcon Marketing is King. Generate results with our targeted mailing lists. No matter your industry, we know how to get your message into the right hands.
In the sea of marketing alternatives, it’s all too easy to be reeled in by flashy-looking alternatives. While e-mail and online marketing can be effective, there’s simply no substitute for direct mail. When the marketing medium puts the message into the prospect’s hand, that decision maker is more likely to act.
Call the Norcon Marketing Professionals at ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover how their consumer mailing lists can help you achieve marketing success. Request a free quote and order online. Our goal is to provide you with seamless marketing solutions, making your campaign cost-effective and successful.
Friday, April 18, 2008
Direct Mail Lists for Homeowners and Businesses
The Bottom Line: Direct Mail Works
Direct Mail Lists for Homeowners and Businesses
It’s the ideal direct marketing scenario: A prospect opens their mailbox, pulls out your marketing materials, and thinks: How did they know I need this?
In a perfect marketing world, you’d identify potential customers without fail. They’d always be receptive to your message. Convincing them to use your services would be as simple as sending a postcard, and they’d call you for more information.
Achieve the closest image of this utopia possible through verified lead generation. Target businesses through employee size information, year started, minority owner code and small business indicators. Streamline a prospect list with homeowner data that includes foreclosures, interest rates and loan amount.
Remember: the goal is to be needed. It’s not enough to bombard random addresses with glossy advertising – the trick lies in the triumvirate of sound strategy, fresh leads and seamless execution. Get your message in front of those most likely to act.
Marketing professionals trust Norcon Marketing for fresh direct mail lists for homeowners and businesses. Call the Norcon Marketing professionals at (877) 822-9292 to discover more about how their mailing lists can help you achieve marketing success. They’re the company that jumps through hoops to provide you with seamless marketing solutions that fit your needs, and they’re ready to ensure your message reaches the right mailboxes.
Direct Mail Lists for Homeowners and Businesses
It’s the ideal direct marketing scenario: A prospect opens their mailbox, pulls out your marketing materials, and thinks: How did they know I need this?
In a perfect marketing world, you’d identify potential customers without fail. They’d always be receptive to your message. Convincing them to use your services would be as simple as sending a postcard, and they’d call you for more information.
Achieve the closest image of this utopia possible through verified lead generation. Target businesses through employee size information, year started, minority owner code and small business indicators. Streamline a prospect list with homeowner data that includes foreclosures, interest rates and loan amount.
Remember: the goal is to be needed. It’s not enough to bombard random addresses with glossy advertising – the trick lies in the triumvirate of sound strategy, fresh leads and seamless execution. Get your message in front of those most likely to act.
Marketing professionals trust Norcon Marketing for fresh direct mail lists for homeowners and businesses. Call the Norcon Marketing professionals at (877) 822-9292 to discover more about how their mailing lists can help you achieve marketing success. They’re the company that jumps through hoops to provide you with seamless marketing solutions that fit your needs, and they’re ready to ensure your message reaches the right mailboxes.
Thursday, April 17, 2008
Effective marketing lies between communication and cost.
There are literally hundreds of marketing options for your business to consider. However all of them are secondary in importance to building your own customer mailing list. Everything that you do in your business should be targeted towards this objective. When you acquire a list of qualified and targeted customers and prospects a huge marketing hurdle has been overcome.
The key to effective marketing lies in being able to communicate with your target market frequently and cost effectively in a manner that can easily be tracked and monitored. This is referred to as direct marketing. The one thing that direct marketing imposes upon a business is that it creates accountability for all of your marketing expenditures. If you spend $3,000 on acquiring a targeted list of prospective customers you know very clearly how much profit needs to be generated for your marketing efforts to break even or be profitable.
Creating a targeted list of prospective customers is very easy to do when you work with a world class direct marketing company. Your advisor should be able to collate and organize a list based upon the demographics that you most desire.
Many companies will spend a great deal of time, energy and money trying to brand their advertising. Although this is important the primary function of marketing should always be to communicate with the marketplace as frequently and profitably as possible. When salespeople in an organization have an abundance of leads to communicate with you will have a prosperous company. This is the goal that you should aspire to.
Here are a few considerations for you to evaluate when you consider purchasing a list from a direct mail marketing company.
1) How much profit will one normal sale generate for you?
2) What is the lifetime value of a customer in your business? In many industries the customer life cycle can be worth many thousands of dollars.
3) What is your strategy for following up with the list you are acquiring? Will you use telemarketing? Direct Mail? A combination of the two?
4) Lastly, how will you monitor and track the sales conversion process? Establishing a simple process to monitor your progress is essential in determining the effectiveness of your campaign.
It's important to remember that the initial contact you make with your prospective customers is only the beginning. Often times it take multiple contacts of the prospect before they become customers. It is critically important to understand that cultivating your list take times. However huge dividends will occur over the longer term as long as you treat your followup strategy as a long term investment.
The key to effective marketing lies in being able to communicate with your target market frequently and cost effectively in a manner that can easily be tracked and monitored. This is referred to as direct marketing. The one thing that direct marketing imposes upon a business is that it creates accountability for all of your marketing expenditures. If you spend $3,000 on acquiring a targeted list of prospective customers you know very clearly how much profit needs to be generated for your marketing efforts to break even or be profitable.
Creating a targeted list of prospective customers is very easy to do when you work with a world class direct marketing company. Your advisor should be able to collate and organize a list based upon the demographics that you most desire.
Many companies will spend a great deal of time, energy and money trying to brand their advertising. Although this is important the primary function of marketing should always be to communicate with the marketplace as frequently and profitably as possible. When salespeople in an organization have an abundance of leads to communicate with you will have a prosperous company. This is the goal that you should aspire to.
Here are a few considerations for you to evaluate when you consider purchasing a list from a direct mail marketing company.
1) How much profit will one normal sale generate for you?
2) What is the lifetime value of a customer in your business? In many industries the customer life cycle can be worth many thousands of dollars.
3) What is your strategy for following up with the list you are acquiring? Will you use telemarketing? Direct Mail? A combination of the two?
4) Lastly, how will you monitor and track the sales conversion process? Establishing a simple process to monitor your progress is essential in determining the effectiveness of your campaign.
It's important to remember that the initial contact you make with your prospective customers is only the beginning. Often times it take multiple contacts of the prospect before they become customers. It is critically important to understand that cultivating your list take times. However huge dividends will occur over the longer term as long as you treat your followup strategy as a long term investment.
Wednesday, April 16, 2008
Tuesday, April 15, 2008
The key to effective marketing
There are literally hundreds of marketing options for your business to consider. However all of them are secondary in importance to building your own customer mailing list. Everything that you do in your business should be targeted towards this objective. When you acquire a list of qualified and targeted customers and prospects a huge marketing hurdle has been overcome.
The key to effective marketing lies in being able to communicate with your target market frequently and cost effectively in a manner that can easily be tracked and monitored. This is referred to as direct marketing. The one thing that direct marketing imposes upon a business is that it creates accountability for all of your marketing expenditures. If you spend $3,000 on acquiring a targeted list of prospective customers you know very clearly how much profit needs to be generated for your marketing efforts to break even or be profitable.
Creating a targeted list of prospective customers is very easy to do when you work with a world class direct marketing company. Your advisor should be able to collate and organize a list based upon the demographics that you most desire.
Many companies will spend a great deal of time, energy and money trying to brand their advertising. Although this is important the primary function of marketing should always be to communicate with the marketplace as frequently and profitably as possible. When salespeople in an organization have an abundance of leads to communicate with you will have a prosperous company. This is the goal that you should aspire to.
Here are a few considerations for you to evaluate when you consider purchasing a list from a direct mail marketing company.
1) How much profit will one normal sale generate for you?
2) What is the lifetime value of a customer in your business? In many industries the customer life cycle can be worth many thousands of dollars.
3) What is your strategy for following up with the list you are acquiring? Will you use telemarketing? Direct Mail? A combination of the two?
4) Lastly, how will you monitor and track the sales conversion process? Establishing a simple process to monitor your progress is essential in determining the effectiveness of your campaign.
It's important to remember that the initial contact you make with your prospective customers is only the beginning. Often times it take multiple contacts of the prospect before they become customers. It is critically important to understand that cultivating your list take times. However huge dividends will occur over the longer term as long as you treat your followup strategy as a long term investment.
The key to effective marketing lies in being able to communicate with your target market frequently and cost effectively in a manner that can easily be tracked and monitored. This is referred to as direct marketing. The one thing that direct marketing imposes upon a business is that it creates accountability for all of your marketing expenditures. If you spend $3,000 on acquiring a targeted list of prospective customers you know very clearly how much profit needs to be generated for your marketing efforts to break even or be profitable.
Creating a targeted list of prospective customers is very easy to do when you work with a world class direct marketing company. Your advisor should be able to collate and organize a list based upon the demographics that you most desire.
Many companies will spend a great deal of time, energy and money trying to brand their advertising. Although this is important the primary function of marketing should always be to communicate with the marketplace as frequently and profitably as possible. When salespeople in an organization have an abundance of leads to communicate with you will have a prosperous company. This is the goal that you should aspire to.
Here are a few considerations for you to evaluate when you consider purchasing a list from a direct mail marketing company.
1) How much profit will one normal sale generate for you?
2) What is the lifetime value of a customer in your business? In many industries the customer life cycle can be worth many thousands of dollars.
3) What is your strategy for following up with the list you are acquiring? Will you use telemarketing? Direct Mail? A combination of the two?
4) Lastly, how will you monitor and track the sales conversion process? Establishing a simple process to monitor your progress is essential in determining the effectiveness of your campaign.
It's important to remember that the initial contact you make with your prospective customers is only the beginning. Often times it take multiple contacts of the prospect before they become customers. It is critically important to understand that cultivating your list take times. However huge dividends will occur over the longer term as long as you treat your followup strategy as a long term investment.
Friday, April 11, 2008
What all businesses want is more people to communicate with.
How many times have you heard the statement, "The money is in the list?"Although the statement sounds wonderful, most marketers would like tohave a list to communicate with but are unsure as to how to make thatoccur. The reality is that you can rent, buy, create and exchangemailing lists very easily when you learn the ropes of the leadgeneration business.What all businesses want is more people to communicate with. Show mea business that disagrees with that statement and I will show you abusiness that is short circuiting the path to prosperity. QualifiedLeads that you can communicate are the lifeblood of every business.When salespeople have an abundance of qualified prospects tocommunicate with the probability of sales success exponentiallyincreases.Customers will only purchase from you if they know you, like you and trust you.Generating a mailing list that you can communicate with regularlypermits the opportunity for a business relationship to be developed.You would probably agree that a business mailings list is one of itsmost prized assets.This is marketing at it's finest.Here are some simple ways to generate a powerful mailing list quickly.1) Consult with a world class mailing list company that can counselyou on the many niches in your business. A great mailing list brokeris worth their weight in gold because they can provide counsel andadvice based upon their years of experience. They want your businessand recognize that your future relationship with them will dependlargely upon the success of your campaign. They can teach you theropes and help you turn your customers and prospects into more money.2) Recognize that your prospects, those individuals who have not donebusiness with you can be monetized by turning them into leads thatother companies in related niches can cultivate.Lead Generation is a huge business. A great mailing list company canprovide great advice on how to maximize your monetization potentialwith every lead that you generate.3) Develop A Series of List Building Systems for Your Business.Your list building system might be as simple as asking a customer tofill out a slip of paper giving their name, address, phone number andemail address.Those names can become part of a database which you can use forfuture promotions.The beauty of working with a world class mailing list company is thatthey can access information that you may not even know is availablebut could be invaluable to your business.Here is some food for thought. Last year Google made almost $15billion dollars.Yahoo last year made about $6.5 billion dollars. Both of these worldclass search engines made their income primarily by selling "clicks"to their advertising customers.Online businesses will pay huge amounts of money for a click fromthese pay per click search engines. Which would you rather have aclick or a qualified lead that you can communicate with over and overagain?The amazing thing is that it is not unusual to be able to acquire alead with the accompanying address, phone number and email address forless than the cost of a click.Does that excite you? There is a world of interested peopleinterested in your product or service. Contact a world class mailinglist company to assist you with your lead generation campaign.Spending the time and effort building your businesses mailing listshould be a never ending process that will reap huge dividends foryou in the long term, no matter what kind of business you operate.
Thursday, April 10, 2008
Taking the “Mass” Out of Marketing, Focused Mailing Campaigns That Work
Taking the “Mass” Out of Marketing
Focused Mailing Campaigns That Work
Embarking on a mass mail campaign is akin to hurling darts while blindfolded. Even when you think you’re facing the bulls eye, it’s likely that you’ll miss, hitting (and angering) an unsuspecting patron. Lift that blindfold, and the view becomes clear. Open your eyes to the truth about direct mail campaigns. When correctly tailored, they offer an unhindered view of the target.
That target is your intended consumer. “Mass” mail your message, and it will do just as you’ve intended: reach the masses. It may never even reach a single customer willing to frequent your establishment. Unfortunately, success ultimately does not rely on the law of averages. Separate the soft leads from the focused ones, and you’ll be directing your attention to consumers who are ready to respond.
The first step? -Trust a mailing list broker to tailor your campaign. Think about your ideal customer who will respond to direct mail contact. Share that demographic information with your sales lead generation company, and create a profile of the type of person you’re looking to target. Through this one step, it’s simple to turn a mass mailing into a specific one. And it’s not difficult to imagine better results from the campaign.
Norcon Marketing “jumps through hoops” to provide clients with verified data of unparalleled precision. They take the “mass” out of marketing with an extensive lead generation system that includes some 110 million households and 220 million individuals. Call ( 8 7 7) 8 2 2 - 9 2 9 2 to discover more.
Focused Mailing Campaigns That Work
Embarking on a mass mail campaign is akin to hurling darts while blindfolded. Even when you think you’re facing the bulls eye, it’s likely that you’ll miss, hitting (and angering) an unsuspecting patron. Lift that blindfold, and the view becomes clear. Open your eyes to the truth about direct mail campaigns. When correctly tailored, they offer an unhindered view of the target.
That target is your intended consumer. “Mass” mail your message, and it will do just as you’ve intended: reach the masses. It may never even reach a single customer willing to frequent your establishment. Unfortunately, success ultimately does not rely on the law of averages. Separate the soft leads from the focused ones, and you’ll be directing your attention to consumers who are ready to respond.
The first step? -Trust a mailing list broker to tailor your campaign. Think about your ideal customer who will respond to direct mail contact. Share that demographic information with your sales lead generation company, and create a profile of the type of person you’re looking to target. Through this one step, it’s simple to turn a mass mailing into a specific one. And it’s not difficult to imagine better results from the campaign.
Norcon Marketing “jumps through hoops” to provide clients with verified data of unparalleled precision. They take the “mass” out of marketing with an extensive lead generation system that includes some 110 million households and 220 million individuals. Call ( 8 7 7) 8 2 2 - 9 2 9 2 to discover more.
Wednesday, April 9, 2008
Keeping The Welcome Mat: Foreclosure Lists Prove Helpful
The Bottom Line: Direct Mail Works
Keeping The Welcome Mat: Foreclosure Lists Prove Helpful
John Lennon believed that “all you need is love,” but today’s at-risk homeowners would argue with him. They need help. Faced with rising debt, they’re obsessing over an inability to get ahead in a world that values material possessions. A recent news report stated that many people are actually paying off credit card balances before meeting their mortgage obligations.
Soon, these unfortunate many will hold no tangible evidence of home ownership other than their welcome mat. To avoid that nightmarish scenario, the debt-ridden need access to helpful services aimed to get them back on track. That’s where quality foreclosure lists can shine.
It’s never been easier for companies to identify those homeowners in danger of foreclosure. View specific information regarding mortgage delinquencies. Search specifically based on the amount of payments missed. Even obtain exclusive geography rights and list exclusivity.
Norcon Marketing offers a pre-foreclosure hotline; secure first access to those who have missed a mortgage payment. Call the Norcon Marketing professionals at ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover more about how their consumer mailing lists can help you achieve marketing success. They jump through hoops to provide you with seamless marketing solutions that fit your needs.
Keeping The Welcome Mat: Foreclosure Lists Prove Helpful
John Lennon believed that “all you need is love,” but today’s at-risk homeowners would argue with him. They need help. Faced with rising debt, they’re obsessing over an inability to get ahead in a world that values material possessions. A recent news report stated that many people are actually paying off credit card balances before meeting their mortgage obligations.
Soon, these unfortunate many will hold no tangible evidence of home ownership other than their welcome mat. To avoid that nightmarish scenario, the debt-ridden need access to helpful services aimed to get them back on track. That’s where quality foreclosure lists can shine.
It’s never been easier for companies to identify those homeowners in danger of foreclosure. View specific information regarding mortgage delinquencies. Search specifically based on the amount of payments missed. Even obtain exclusive geography rights and list exclusivity.
Norcon Marketing offers a pre-foreclosure hotline; secure first access to those who have missed a mortgage payment. Call the Norcon Marketing professionals at ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover more about how their consumer mailing lists can help you achieve marketing success. They jump through hoops to provide you with seamless marketing solutions that fit your needs.
Monday, April 7, 2008
The Bottom Line: Direct Mail Works
The Bottom Line: Direct Mail Works
Providing Fresh (Not Frozen) Data
The question of fresh versus frozen isn’t just a produce debate. Some marketing companies “freeze” their mailing lists and thaw them for re-use year after year. Each time, the list wilts a little more, becoming less effective as peoples’ situations change. If your mailing list broker is feeding you leads they haven’t updated in ages, the freeze-dried information may literally have gone bad.
People move. Demographics change. And in this ever-evolving world, it’s important to realize that telemarketing leads must be constantly recycled, renewed and rejuvenated. It’s not enough to use year-old lists for a marketing blast. To truly target the correct customers, choose a sales lead generation company that updates their lead system often.
Ideally, you’d never have to update. Leads would stay solid and immovable, and, frozen in time, would be just as effective for the tenth mailing as they were for the first. Unfortunately, this direct mail utopia doesn’t exist. The closest you can come to this ideal is by choosing a direct mail company that understands your target market and offers you qualified information that’s juicy and ripe to be used.
Norcon Marketing “jumps through hoops” to provide clients with verified data of unparalleled precision. Their lead generation system includes some 110 million households and 220 million individuals, leading to their claim that theirs is the most comprehensive database on the market. One thing’s for sure: with leads this fresh, you’ll never have to settle for frozen again. Call ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover more.
Providing Fresh (Not Frozen) Data
The question of fresh versus frozen isn’t just a produce debate. Some marketing companies “freeze” their mailing lists and thaw them for re-use year after year. Each time, the list wilts a little more, becoming less effective as peoples’ situations change. If your mailing list broker is feeding you leads they haven’t updated in ages, the freeze-dried information may literally have gone bad.
People move. Demographics change. And in this ever-evolving world, it’s important to realize that telemarketing leads must be constantly recycled, renewed and rejuvenated. It’s not enough to use year-old lists for a marketing blast. To truly target the correct customers, choose a sales lead generation company that updates their lead system often.
Ideally, you’d never have to update. Leads would stay solid and immovable, and, frozen in time, would be just as effective for the tenth mailing as they were for the first. Unfortunately, this direct mail utopia doesn’t exist. The closest you can come to this ideal is by choosing a direct mail company that understands your target market and offers you qualified information that’s juicy and ripe to be used.
Norcon Marketing “jumps through hoops” to provide clients with verified data of unparalleled precision. Their lead generation system includes some 110 million households and 220 million individuals, leading to their claim that theirs is the most comprehensive database on the market. One thing’s for sure: with leads this fresh, you’ll never have to settle for frozen again. Call ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover more.
Thursday, April 3, 2008
Keeping The Welcome Mat: Foreclosure Lists Prove Helpful
The Bottom Line: Direct Mail Works
Keeping The Welcome Mat: Foreclosure Lists Prove Helpful
John Lennon believed that “all you need is love,” but today’s at-risk homeowners would argue with him. They need help. Faced with rising debt, they’re obsessing over an inability to get ahead in a world that values material possessions. A recent news report stated that many people are actually paying off credit card balances before meeting their mortgage obligations.
Soon, these unfortunate many will hold no tangible evidence of home ownership other than their welcome mat. To avoid that nightmarish scenario, the debt-ridden need access to helpful services aimed to get them back on track. That’s where quality foreclosure lists can shine.
It’s never been easier for companies to identify those homeowners in danger of foreclosure. View specific information regarding mortgage delinquencies. Search specifically based on the amount of payments missed. Even obtain exclusive geography rights and list exclusivity.
Norcon Marketing offers a pre-foreclosure hotline; secure first access to those who have missed a mortgage payment. Call the Norcon Marketing professionals at ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover more about how their consumer mailing lists can help you achieve marketing success. They jump through hoops to provide you with seamless marketing solutions that fit your needs.
Keeping The Welcome Mat: Foreclosure Lists Prove Helpful
John Lennon believed that “all you need is love,” but today’s at-risk homeowners would argue with him. They need help. Faced with rising debt, they’re obsessing over an inability to get ahead in a world that values material possessions. A recent news report stated that many people are actually paying off credit card balances before meeting their mortgage obligations.
Soon, these unfortunate many will hold no tangible evidence of home ownership other than their welcome mat. To avoid that nightmarish scenario, the debt-ridden need access to helpful services aimed to get them back on track. That’s where quality foreclosure lists can shine.
It’s never been easier for companies to identify those homeowners in danger of foreclosure. View specific information regarding mortgage delinquencies. Search specifically based on the amount of payments missed. Even obtain exclusive geography rights and list exclusivity.
Norcon Marketing offers a pre-foreclosure hotline; secure first access to those who have missed a mortgage payment. Call the Norcon Marketing professionals at ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover more about how their consumer mailing lists can help you achieve marketing success. They jump through hoops to provide you with seamless marketing solutions that fit your needs.
Wednesday, April 2, 2008
Common Direct Marketing Mistakes
The Bottom Line: Direct Mail Works
Common Direct Marketing Mistakes
Too many marketers take the word “direct” as a synonym for “simple.” When applied correctly, there’s nothing simple about consumer mailing lists, business to business lead generation and sales leads. Avoid common direct marketing mistakes by partnering with a company that supplies fresh, focused leads based on a wide variety of factors.
Mistake #1 – Settling for a product that’s about as malleable as steel. Think of ideal direct leads as a form of putty, able to be directed and re-directed as needed.
Mistake #2 – Not knowing your target audience. Who’s really going to “bite” when they receive that glossy mailer? -Send it to the wrong households, and you’ve just wasted trees.
Mistake #3 – Choosing materials based on price. Cheapest is not always best. Make sure the product presented is right for you – not just your wallet.
Mistake #4 – Not being willing to try alternatives. If you’re not flexible, neither are your options. Untapped markets emerge daily, and they’re just waiting to be discovered. Open yourself up to possibilities.
The professionals at Norcon Marketing don’t just sell leads. They make assessments, helping clients to look at target markets and campaigns to tailor-make marketing solutions for unique situations.
Call the Norcon Marketing Professionals at ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover how their consumer mailing lists can help you achieve marketing success. Request a free quote and order online. Our goal is to provide you with seamless marketing solutions, making your campaign cost-effective and successful.
Common Direct Marketing Mistakes
Too many marketers take the word “direct” as a synonym for “simple.” When applied correctly, there’s nothing simple about consumer mailing lists, business to business lead generation and sales leads. Avoid common direct marketing mistakes by partnering with a company that supplies fresh, focused leads based on a wide variety of factors.
Mistake #1 – Settling for a product that’s about as malleable as steel. Think of ideal direct leads as a form of putty, able to be directed and re-directed as needed.
Mistake #2 – Not knowing your target audience. Who’s really going to “bite” when they receive that glossy mailer? -Send it to the wrong households, and you’ve just wasted trees.
Mistake #3 – Choosing materials based on price. Cheapest is not always best. Make sure the product presented is right for you – not just your wallet.
Mistake #4 – Not being willing to try alternatives. If you’re not flexible, neither are your options. Untapped markets emerge daily, and they’re just waiting to be discovered. Open yourself up to possibilities.
The professionals at Norcon Marketing don’t just sell leads. They make assessments, helping clients to look at target markets and campaigns to tailor-make marketing solutions for unique situations.
Call the Norcon Marketing Professionals at ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover how their consumer mailing lists can help you achieve marketing success. Request a free quote and order online. Our goal is to provide you with seamless marketing solutions, making your campaign cost-effective and successful.
Tuesday, April 1, 2008
The Bottom Line: Direct Mail Works
Navigating the Sea of Marketing Alternatives
Thanks to technological advancements and general creativity, the marketing grab bag is getting bigger. Slap that billboard on a personalized URL. Include your company’s message in a podcast. Take your mailing online by e-mailing it to hundreds of virtual potential clients.
All of these options have marketers wondering: Has old-fashioned direct mail bit the dust?
Quite the contrary. We’re happy to report that direct mail, the Grandaddy of all marketing, is here to stay. According to DM News, success rates with direct mail haven’t been matched by alternative methods. It’s all too simple for people to click ‘delete’ and never view an emailed message. Online blocking tools prevent popups. And the tangible effects of personal mail can’t be ignored.
When it comes to direct marketing mailing list services, Norcon Marketing is King. Generate results with our targeted mailing lists. No matter your industry, we know how to get your message into the right hands.
In the sea of marketing alternatives, it’s all too easy to be reeled in by flashy-looking alternatives. While e-mail and online marketing can be effective, there’s simply no substitute for direct mail. When the marketing medium puts the message into the prospect’s hand, that decision maker is more likely to act.
Call the Norcon Marketing Professionals at ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover how their consumer mailing lists can help you achieve marketing success. Request a free quote and order online. Our goal is to provide you with seamless marketing solutions, making your campaign cost-effective and successful.
Thanks to technological advancements and general creativity, the marketing grab bag is getting bigger. Slap that billboard on a personalized URL. Include your company’s message in a podcast. Take your mailing online by e-mailing it to hundreds of virtual potential clients.
All of these options have marketers wondering: Has old-fashioned direct mail bit the dust?
Quite the contrary. We’re happy to report that direct mail, the Grandaddy of all marketing, is here to stay. According to DM News, success rates with direct mail haven’t been matched by alternative methods. It’s all too simple for people to click ‘delete’ and never view an emailed message. Online blocking tools prevent popups. And the tangible effects of personal mail can’t be ignored.
When it comes to direct marketing mailing list services, Norcon Marketing is King. Generate results with our targeted mailing lists. No matter your industry, we know how to get your message into the right hands.
In the sea of marketing alternatives, it’s all too easy to be reeled in by flashy-looking alternatives. While e-mail and online marketing can be effective, there’s simply no substitute for direct mail. When the marketing medium puts the message into the prospect’s hand, that decision maker is more likely to act.
Call the Norcon Marketing Professionals at ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover how their consumer mailing lists can help you achieve marketing success. Request a free quote and order online. Our goal is to provide you with seamless marketing solutions, making your campaign cost-effective and successful.
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