The Bottom Line: Direct Mail Works

The Bottom Line: Direct Mail Works
Providing Fresh (Not Frozen) Data
The question of fresh versus frozen isn’t just a produce debate. Some marketing companies “freeze” their mailing lists and thaw them for re-use year after year. Each time, the list wilts a little more, becoming less effective as peoples’ situations change. If your mailing list broker is feeding you leads they haven’t updated in ages, the freeze-dried information may literally have gone bad.
People move. Demographics change. And in this ever-evolving world, it’s important to realize that telemarketing leads must be constantly recycled, renewed and rejuvenated. It’s not enough to use year-old lists for a marketing blast. To truly target the correct customers, choose a sales lead generation company that updates their lead system often.
Ideally, you’d never have to update. Leads would stay solid and immovable, and, frozen in time, would be just as effective for the tenth mailing as they were for the first. Unfortunately, this direct mail utopia doesn’t exist. The closest you can come to this ideal is by choosing a direct mail company that understands your target market and offers you qualified information that’s juicy and ripe to be used.
Norcon Marketing “jumps through hoops” to provide clients with verified data of unparalleled precision. Their lead generation system includes some 110 million households and 220 million individuals, leading to their claim that theirs is the most comprehensive database on the market. One thing’s for sure: with leads this fresh, you’ll never have to settle for frozen again. Call ( 8 7 7 ) 8 2 2 - 9 2 9 2 to discover more.