The Bottom Line: Direct Mail Works
Common Direct Marketing Mistakes
Too many marketers take the word “direct” as a synonym for “simple.” When applied correctly, there’s nothing simple about consumer mailing lists, business to business lead generation and sales leads. Avoid common direct marketing mistakes by partnering with a company that supplies fresh, focused leads based on a wide variety of factors.
• Mistake #1 – Settling for a product that’s about as malleable as steel. Think of ideal direct leads as a form of putty, able to be directed and re-directed as needed.
• Mistake #2 – Not knowing your target audience. Who’s really going to “bite” when they receive that glossy mailer? -Send it to the wrong households, and you’ve just wasted trees.
• Mistake #3 – Choosing materials based on price. Cheapest is not always best. Make sure the product presented is right for you – not just your wallet.
• Mistake #4 – Not being willing to try alternatives. If you’re not flexible, neither are your options. Untapped markets emerge daily, and they’re just waiting to be discovered. Open yourself up to possibilities.
The professionals at Norcon Marketing don’t just sell leads. They make assessments, helping clients to look at target markets and campaigns to tailor-make marketing solutions for unique situations.
Call the Norcon Marketing Professionals at (877) 822-9292 to discover how their consumer mailing lists can help you achieve marketing success. Request a free quote and order online. Our goal is to provide you with seamless marketing solutions, making your campaign cost-effective and successful.
Monday, July 14, 2008
Thursday, July 10, 2008
Effective marketing lies between communication and cost.
Effective marketing lies between communication and cost.
There are literally hundreds of marketing options for your business to consider. However all of them are secondary in importance to building your own customer mailing list. Everything that you do in your business should be targeted towards this objective. When you acquire a list of qualified and targeted customers and prospects a huge marketing hurdle has been overcome.
The key to effective marketing lies in being able to communicate with your target market frequently and cost effectively in a manner that can easily be tracked and monitored. This is referred to as direct marketing. The one thing that direct marketing imposes upon a business is that it creates accountability for all of your marketing expenditures. If you spend $3,000 on acquiring a targeted list of prospective customers you know very clearly how much profit needs to be generated for your marketing efforts to break even or be profitable.
Creating a targeted list of prospective customers is very easy to do when you work with a world class direct marketing company. Your advisor should be able to collate and organize a list based upon the demographics that you most desire.
Many companies will spend a great deal of time, energy and money trying to brand their advertising. Although this is important the primary function of marketing should always be to communicate with the marketplace as frequently and profitably as possible. When salespeople in an organization have an abundance of leads to communicate with you will have a prosperous company. This is the goal that you should aspire to.
Here are a few considerations for you to evaluate when you consider purchasing a list from a direct mail marketing company.
1) How much profit will one normal sale generate for you?
2) What is the lifetime value of a customer in your business? In many industries the customer life cycle can be worth many thousands of dollars.
3) What is your strategy for following up with the list you are acquiring? Will you use telemarketing? Direct Mail? A combination of the two?
4) Lastly, how will you monitor and track the sales conversion process? Establishing a simple process to monitor your progress is essential in determining the effectiveness of your campaign.
It's important to remember that the initial contact you make with your prospective customers is only the beginning. Often times it take multiple contacts of the prospect before they become customers. It is critically important to understand that cultivating your list take times. However huge dividends will occur over the longer term as long as you treat your followup strategy as a long term investment.
Norcon Marketing
(877) 822-9292
There are literally hundreds of marketing options for your business to consider. However all of them are secondary in importance to building your own customer mailing list. Everything that you do in your business should be targeted towards this objective. When you acquire a list of qualified and targeted customers and prospects a huge marketing hurdle has been overcome.
The key to effective marketing lies in being able to communicate with your target market frequently and cost effectively in a manner that can easily be tracked and monitored. This is referred to as direct marketing. The one thing that direct marketing imposes upon a business is that it creates accountability for all of your marketing expenditures. If you spend $3,000 on acquiring a targeted list of prospective customers you know very clearly how much profit needs to be generated for your marketing efforts to break even or be profitable.
Creating a targeted list of prospective customers is very easy to do when you work with a world class direct marketing company. Your advisor should be able to collate and organize a list based upon the demographics that you most desire.
Many companies will spend a great deal of time, energy and money trying to brand their advertising. Although this is important the primary function of marketing should always be to communicate with the marketplace as frequently and profitably as possible. When salespeople in an organization have an abundance of leads to communicate with you will have a prosperous company. This is the goal that you should aspire to.
Here are a few considerations for you to evaluate when you consider purchasing a list from a direct mail marketing company.
1) How much profit will one normal sale generate for you?
2) What is the lifetime value of a customer in your business? In many industries the customer life cycle can be worth many thousands of dollars.
3) What is your strategy for following up with the list you are acquiring? Will you use telemarketing? Direct Mail? A combination of the two?
4) Lastly, how will you monitor and track the sales conversion process? Establishing a simple process to monitor your progress is essential in determining the effectiveness of your campaign.
It's important to remember that the initial contact you make with your prospective customers is only the beginning. Often times it take multiple contacts of the prospect before they become customers. It is critically important to understand that cultivating your list take times. However huge dividends will occur over the longer term as long as you treat your followup strategy as a long term investment.
Norcon Marketing
(877) 822-9292
Effective marketing lies between communication and cost.
Effective marketing lies between communication and cost.
There are literally hundreds of marketing options for your business to consider. However all of them are secondary in importance to building your own customer mailing list. Everything that you do in your business should be targeted towards this objective. When you acquire a list of qualified and targeted customers and prospects a huge marketing hurdle has been overcome.
The key to effective marketing lies in being able to communicate with your target market frequently and cost effectively in a manner that can easily be tracked and monitored. This is referred to as direct marketing. The one thing that direct marketing imposes upon a business is that it creates accountability for all of your marketing expenditures. If you spend $3,000 on acquiring a targeted list of prospective customers you know very clearly how much profit needs to be generated for your marketing efforts to break even or be profitable.
Creating a targeted list of prospective customers is very easy to do when you work with a world class direct marketing company. Your advisor should be able to collate and organize a list based upon the demographics that you most desire.
Many companies will spend a great deal of time, energy and money trying to brand their advertising. Although this is important the primary function of marketing should always be to communicate with the marketplace as frequently and profitably as possible. When salespeople in an organization have an abundance of leads to communicate with you will have a prosperous company. This is the goal that you should aspire to.
Here are a few considerations for you to evaluate when you consider purchasing a list from a direct mail marketing company.
1) How much profit will one normal sale generate for you?
2) What is the lifetime value of a customer in your business? In many industries the customer life cycle can be worth many thousands of dollars.
3) What is your strategy for following up with the list you are acquiring? Will you use telemarketing? Direct Mail? A combination of the two?
4) Lastly, how will you monitor and track the sales conversion process? Establishing a simple process to monitor your progress is essential in determining the effectiveness of your campaign.
It's important to remember that the initial contact you make with your prospective customers is only the beginning. Often times it take multiple contacts of the prospect before they become customers. It is critically important to understand that cultivating your list take times. However huge dividends will occur over the longer term as long as you treat your followup strategy as a long term investment.
Norcon Marketing
(877) 822-9292
There are literally hundreds of marketing options for your business to consider. However all of them are secondary in importance to building your own customer mailing list. Everything that you do in your business should be targeted towards this objective. When you acquire a list of qualified and targeted customers and prospects a huge marketing hurdle has been overcome.
The key to effective marketing lies in being able to communicate with your target market frequently and cost effectively in a manner that can easily be tracked and monitored. This is referred to as direct marketing. The one thing that direct marketing imposes upon a business is that it creates accountability for all of your marketing expenditures. If you spend $3,000 on acquiring a targeted list of prospective customers you know very clearly how much profit needs to be generated for your marketing efforts to break even or be profitable.
Creating a targeted list of prospective customers is very easy to do when you work with a world class direct marketing company. Your advisor should be able to collate and organize a list based upon the demographics that you most desire.
Many companies will spend a great deal of time, energy and money trying to brand their advertising. Although this is important the primary function of marketing should always be to communicate with the marketplace as frequently and profitably as possible. When salespeople in an organization have an abundance of leads to communicate with you will have a prosperous company. This is the goal that you should aspire to.
Here are a few considerations for you to evaluate when you consider purchasing a list from a direct mail marketing company.
1) How much profit will one normal sale generate for you?
2) What is the lifetime value of a customer in your business? In many industries the customer life cycle can be worth many thousands of dollars.
3) What is your strategy for following up with the list you are acquiring? Will you use telemarketing? Direct Mail? A combination of the two?
4) Lastly, how will you monitor and track the sales conversion process? Establishing a simple process to monitor your progress is essential in determining the effectiveness of your campaign.
It's important to remember that the initial contact you make with your prospective customers is only the beginning. Often times it take multiple contacts of the prospect before they become customers. It is critically important to understand that cultivating your list take times. However huge dividends will occur over the longer term as long as you treat your followup strategy as a long term investment.
Norcon Marketing
(877) 822-9292
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